BUMBLE / WNBA PARTNERSHIP
TKTKTK PARTNERSHIP
The Challenge
FTKKT
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Associate Creative Director
Copywriter -
Creative Director: Greg Akouris
Senior Art Director: Winnie Hefner
Copywriter: Odun Ishola
Producer: Annie Varberg
Production House: Picture North
Director: Martin Rodahl
Executive Producer: Neha Schultz
Videographer: Simeon Pratt
Photographer: Kyle Monk -
400% increase in yearly revenue
The Opportunity
RTKTKT
The Core Insight
The end result of age-old farming methods wasn’t just quality ingredients.
It was the reassurance you needed to feel in control of your health and future—a message that range especially true in 2020.
The strategy was to position Nature's Way not as a supplement company, but as a partner in personal wellness journeys—meeting families where they are, not where traditional pharma advertising assumes they should be.
The Creative Platform
Flexible Creative Approach
After a few rounds of concept development, we aligned with the client on “Move your way”—a strong, action-oriented platform that spoke to personalization and various life stages and needs.
This one approach would then allow us to flex across across Sambucus Relief, KiDS products, and Elderberry—each with different audiences and use cases.
Authentic Visuals
In a category filled with clinical messaging and stock photography, how do you break through to show genuine connection?
Use real families in real moments—focusing on the confidence and empowerment that comes from making informed wellness choices instead of laundry-listing product benefits.
Timely Execution
We know Nature’s Way had an opportunity to stand out in 2020, but we needed to do it in a way that broke through the wellness noise, without coming across as opportunistic.
Our solution? Focus on empowerment and personal agency—universal themes that felt especially relevant during uncertain times without explicitly referencing the pandemic.
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