I’m a Global Creative Lead with 14+ years experience taking ideas from the first line to the final cut—concepting, writing, & directing brand campaigns, original series & identity systems.
FEATURED
WORK
FEATURED WORK
BUMBLE
WNBA + NY Liberty
→ Global Creative Lead
In 2024, Bumble initiated a partnership with both the WNBA and NY Liberty rooted in the belief that when women thrive—through shared passions, in relationships, in life—everyone benefits.
Our partnership efforts aimed to create lasting, authentic connections between fans, athletes, and the game itself—and did just that (while also being a surprisingly successful foray into sports for the dating app).
CUROLOGY
Rebrand
→ Associate Creative Director
With a retail launch on the horizon, Curology needed to shift from a niche DTC brand with a compounded prescription product to a beloved mass skincare brand that could go toe-to-toe with the CPG giants.
After developing a design system alongside Gretel, our internal team overhauled the brand identity from top to bottom, including expanding the strategy, refreshing the art direction, and outlining a tone of voice to be implemented everywhere from social and web to in-store.
BUMBLE
Find Them on Bumble
→ Global Creative Lead
Inspired by feedback from our community, we partnered with SEE ME to identify and spotlight the stories of locals in New York, Toronto, London, Mexico City, and São Paulo who were on Bumble—inviting and showcasing the types of people all around you, who you could find on the app.
BUMBLE
Nick Galitzine
→ Global Creative Lead, Director
Getting the conversation flowing on dating apps can be a challenge for everyone. But let’s be real: especially for the guys. To launch a new feature, Opening Moves, we tapped Nick Galitzine—the internet’s favorite boyfriend of the moment—for a few tips for good chat.
CUROLOGY
Bretman Rock
→ Creative Lead, Senior Copywriter
Like many other DTCs, Curology was an early adopter of influencer marketing. But when our influencer team locked Bretman Rock, we were asked to create a larger 360º campaign that would authentically leverage his quirky personal brand to shed light on Curology in a way that resonated with a new audience.
KINFORM
Brand Launch
→ Founder, Creative Director
Plastic surgery has become more commonplace, especially around breast augmentations. That’s where the idea for Kinform took root: a community-led lingerie brand formed to support and inspire women with smaller chests, rather than having cup-size dictate femininity.
This one idea back in 2015 led to years of product development and research, a trademark, a photoshoot completed on less than $1000 budget, and successfully funding a $11,000 Kickstarter campaign the year after the pandemic.
BUMBLE
Little Yellow Wedding Chapel
→ Global Creative Lead
The best way to celebrate Bumble's 10-year anniversary? Take our community members from first move to forever by offering 50 couples the chance to win a Vegas wedding weekend.
Over the course of several months, we ran a national contest to find our Bumble couples, fly them to Vegas, and marry them at the famous Little White Wedding Chapel over the course of 24-hours.
CUROLOGY
Emergency Spot Patch Hotline
→ Associate Creative Director
Tasked to leverage TikTok to raise awareness of the Curology brand outside of the #skintok space, we pitched and produced the “Emergency Spot Patch: Hotline” campaign, working side-by-side with our internal social team and influencer agency, Movement Strategy.